What kind of media institution might distribute my magazine and why

The media institution that I think would be most suited to my magazine, is Bauer. This publishing company publishes Kerrang magazine which is similar to the magazine I have created and would attract the same type of audience, which shows that it has experience in my genre field and they know the target audience they are aiming for.

Bauer operates in 15 countries worldwide, so have a wide circulation. They also have stakes in television and radio stations, so would be very good for advertising. They control 262 magazines which shows that they must be an success and trustworthy. All of these factors mean that my magazine would have brilliant advertising and would be distributed all over the world. This also means that the company must be financially stable and there would be no chance of the company shutting down and my magazine disappearing. My magazine would also be available online, reaching a wider audience.

I think that there is a gap in the market for my magazine, as there is no magazine that covers such a wide variety of music, from Taylor Swift and Kelly Clarkson to bands like All Time Low and Bullet For My Valentine, so I think that my magazine would be a success with this company.